In 2019, Allbirds became 100% carbon neutral through a self-imposed carbon tax, and in 2020, the brand began labeling all products with a carbon footprint. Allbirds’s story began with superfine New Zealand merino wool, and has since evolved to include a eucalyptus tree fiber knit fabric and a sugarcane-based EVA foam (SweetFoam®). Since inception, the brand has been laser focused on combating the proliferation of petroleum-based materials in apparel and footwear. As a certified B Corp and public benefit corporation, the environment is a key business stakeholder. Leading fashion, footwear, accessories, outdoors and luxury brands are partnering with Trove to deepen customer loyalty and drive sustainability by reducing their carbon footprint and increasing the lifespan of their products.Īllbirds believes in making better things in a better way. Trove provides the technology platform and logistics brands need to control their own recommerce channels, enabling them to own their customer relationships and data, generate additional revenue, and attract and retain customers seeking more sustainable shopping options. ReRun will initially exclusively be available in the United States. Through its new ReRun platform, Allbirds will sell slightly imperfect and gently used shoes at reduced price points, starting at $59. We always seek partners who share our commitment to sustainability, and we’re thrilled to work with Trove on our first recommerce initiative.” “By launching our trade-in program, ReRun, we will enable our customers to play an integral role in extending the life of our shoes. “To create a more sustainable fashion economy, it’s crucial that we take a holistic approach,” said Hana Kajimura, Head of Sustainability at Allbirds. Allbirds is already a 100% carbon-neutral business through the use of third-party verified carbon offsets. Through its partnership with Trove, Allbirds will prolong the life of its products, which is a key component of Allbirds’ sustainability strategy. The new recommerce program ties closely to Allbirds’ Flight Plan, a series of sustainability commitments that include reducing the brand’s per-product carbon footprint by half by the end of 2025 and cutting it to near zero by the end of 2030. “The company has set a goal of doubling the lifetime of its footwear products and we could not be prouder to partner with Allbirds to power ReRun as the company moves another step forward toward fully circular operations.” “Since its founding, Allbirds has been a global leader in end-to-end sustainability that is raising the bar for the entire retail industry,” said Andy Ruben, CEO of Trove. Following the launch in Los Angeles, Chicago and New York City, the brand plans to expand the program to additional retail locations nationally. ReRun is part of Allbirds’ holistic commitment to sustainability and will initially offer customers at three stores the option of trading in their preloved Allbirds shoes for $20 in store credit. (NASDAQ: BIRD), a global lifestyle brand that innovates with naturally derived materials to make better things in a better way, today announced the launch of Allbirds ReRun, a new resale platform, in partnership with Trove, the market leader in branded recommerce. Collaboration Is a Step Forward in Allbirds’ Circularity Journey and “Flight Plan” Sustainability Goals
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